Back in 2002, Simon “Woody” Wood was dreaming up schemes to get free sneakers. Two weeks later, he was the proud owner of Sneaker Freaker and his life was never the same.
From its early roots as a punk-style fanzine to today’s super-slick print and online operations, the fiercely independent publication has documented every collab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike, and Tier Zero sneaker released over the last 15 years.
Woody’s original premise that Sneaker Freaker would be “funny and serious, meaningful and pointless at the same time” has certainly been vindicated in The Ultimate Sneaker Book. With more than 650 pages jam-packed with insider knowledge and his own irreverent observations, the insane historical detail and otaku-level minutiae is beyond obsessive.
Traversing 100 years of history, each chapter paints a rollicking picture of the sneaker industry’s evolution. Air Max, Air Force, Adi Dassler, Converse, Kanye, Dapper Dan, Dee Brown, Michael Jordan, and Yeezy—along with obscure treasures like Troop, Airwalk, and Vision Street Wear—are all exhaustively documented.
This is a definitive source of knowledge. Keep your laces loose!
Back in 2002, Simon “Woody” Wood was dreaming up schemes to get free sneakers. Two weeks later, he was the proud owner of Sneaker Freaker and his life was never the same.
From its early roots as a punk-style fanzine to today’s super-slick print and online operations, the fiercely independent publication has documented every collab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike, and Tier Zero sneaker released over the last 15 years.
Woody’s original premise that Sneaker Freaker would be “funny and serious, meaningful and pointless at the same time” has certainly been vindicated in The Ultimate Sneaker Book. With more than 650 pages jam-packed with insider knowledge and his own irreverent observations, the insane historical detail and otaku-level minutiae is beyond obsessive.
Traversing 100 years of history, each chapter paints a rollicking picture of the sneaker industry’s evolution. Air Max, Air Force, Adi Dassler, Converse, Kanye, Dapper Dan, Dee Brown, Michael Jordan, and Yeezy—along with obscure treasures like Troop, Airwalk, and Vision Street Wear—are all exhaustively documented.
This is a definitive source of knowledge. Keep your laces loose!
E.H.C.
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the Modern Sportsman
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We source our raw materials from heritage mills in Italy, Portugal and Japan, which, unlike mass-market products, provide you with a more unique and high quality product from mills that are committed to sustainable and ethical practices.
"I historically have a hard time finding off the rack clothes that fit me well, but with this shirt, Elk Head Continues their streak of making durable well fitting clothes that look as nice as they feel. I own several shirts from this brand and have not once been disappointed."– Chris V.
"I visited the Atlanta store and made this purchase in person, so I could see the amazing quality of the fabric. The store has high quality clothing and the owner was extremely helpful and friendly."– Kathleen M.
"EHC continues to be 100 in terms of quality, style and fit. I Look forward to what Elk Head makes next"– Joshua M.
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We're located at Ponce City Market in Atlanta on the second Floor.
675 Ponce de Leon Ave Ste N217
Atlanta, GA 30308
(404) 565-0951
Monday - Saturday
11a - 9p
Sunday
12- 8p